We decided to use music to reconnect with Nigerians, but rather than develop new music, we chose to use a song which Nigerians are familiar with and set it to a more contemporary tune that Nigerians can connect with.

In a bit to refresh the brand, we took the popular Peak Milk theme song/jingle which people connected with for many years and gave it a contemporary spin. However, we kept its core message around how the brand has been around meeting the dairy needs of Nigerians with quality milk across different generations.

We successfully relaunched this brand who had been in the Nigerian market for over 60years, connecting it to a younger audience who grew up consuming it as kids, but have now grown up into adults.

There was also a spike in sales, helping to further distinguish and reaffirm the brand's leadership in the dairy category.