We wanted to show how fast the Challenger can go from 0 to 100 Km/h, so we create a special iPad ad taking people from page 1 to page 100 in 4,8".

The media team was able to insert the ad at the beginning of all the e-magazines.

97.7% of the people that saw the AD press the ignition button. For the first time in the official webpage, we receive a high incoming traffic from tablet users. People that saw the ad was aware of the arrival and launch of the new Dodge Challenger.