Cannes Lions

FROZEN BULLETS

SHINEWORKS, Shanghai / PEACE ONE DAY / 2013

Awards:

1 Bronze Cannes Lions
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Presentation Image
Case Film

Overview

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Credits

Overview

Description

Insights:Most of us neglect the Peace Day because we live in peace every day.

Solution:We made a massive installation which suspended 50,000 bullets with 100,000 black strings in an art center. While passing this 18 meters long corridor, people will see the frozen bullets to feel the war stopped by Peace Day. We wish wars could be stopped forever, just like the frozen bullets.

Idea:While passing this 18 meters long corridor, people will see the frozen bullets to feel the war stopped by Peace Day.

Result:There are almost 12000 visitors within the one-day exhibition, 98% of them indicated that they would remember Sept 21st as the Peace Day. Over 160 websites and social media quoted this event, which makes the number of total audiences reach about 1.28 million people in China. After the exhibition tour, the installation was collected and exhibited by Himalaya Art Center.

Execution

We made a massive installation which suspended 50,000 bullets with 100,000 black strings in an art center. While passing this 18 meters long corridor, people will see the frozen bullets to feel the war stopped by Peace Day. We wish wars could be stopped forever, just like the frozen bullets.

Outcome

There are almost 12000 visitors within the one-day exhibition, 98% of them indicated that they would remember Sept 21st as the Peace Day. Over 160 websites and social media quoted this event, which makes the number of total audiences reach about 1.28 million people in China. After the exhibition tour, the installation was collected and exhibited by Himalaya Art Center.

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