Cannes Lions

FROZEN ENTREES

DDB CANADA TORONTO, Toronto / KNORR / 2006

Film
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Description

A typical commercial for a frozen dinner, except every time the word “frozen” is spoken, it’s bleeped to sound like the swear word “fucken”. A super at the end of the commercial explains that frozen doesn’t have to be a bad word because Knorr frozen entrées actually taste good.

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