Cannes Lions
N=5, Amsterdam / HEINZ / 2012
Overview
Entries
Credits
Execution
To show that Heinz has extra strong garlic sauce we placed an ad in the personal ad section. All the personal ads around the packshot were scared away by the strong garlic sauce. This creative way of advertising communicated the products key USP perfectly with the tagline “Extra strong garlic sauce.”
Outcome
The end result was a very effective and strong brand piece. Besides all the newspaper readers the ad also spread around the internet.
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