What prize would be even cooler than another popsicle? An iPod. How to award this prize? In place of the popsicle.A replica was made of the popsicle an EVA cradle and a resin mould for the iPod to protect it against the low temperature and moisture. 10,000 iPods were distributed throughout Brazil. Whoever finds one will receive the accessories at home plus a real popsicle.

iPod on a Popsicle was a huge success in Brazil.It grabbed free space on the main blogs around the world. Even Gizmodo published 2 posts about it, raising the attention for the brand/promotion. Blogs and YouTube videos generated by winners kept the attention during the promotional period and helped to achieve an historical sales increase record. In 3 months, it reached 90,000 points-of-sale and sales volume grew 31% compared to the previous year.