Sign Against Stroke was conceived as a strategic, multi-channel platform with presences across the highly regulated healthcare space, with the ultimate goals of raising awareness of stroke and atrial fibrillation-related stroke, and improving the lives of those affected through a range of digital, interactive resources.

As part of this, the campaign strived to cement Bayer’s commitment to supporting those affected by stroke, while increasing public awareness of the illness. In order to provide educational and practical resources to a broad range of audiences across various channels, we delivered content that was tailored for our key audiences.

Our goal was to provide a resource for those affected by stroke that they felt they could emotionally relate to, while also providing resources they could also use on their path to recovery.

The project was delivered via a range of channels including a resource-rich website for patients and their caregivers. Whilst arming them with knowledge aimed at prevention, the website also champions human stories of survival, including in the form of a freely downloadable audiobook authored and narrated by Sas Freeman about her journey.

To take the personal perspective a step further, we shot a series of videos featuring Simon, who suffered his first stroke in 2008, changing his life forever. Following his third stroke, Simon’s sister and care partner reached out to Sas to offer advice, guidance and support, which is featured in the video.

We shared the story across SAS, Bayer and Sas Freeman's social channels.