While working on this campaign, we found a very particular insight: Argentine fans of the series make a parallel between the unscrupulous acts of politician Frank Underwood with Argentine political corruption. It was for this reason that we shape this campaign under the concept -In The Rest Of The World it’s fiction-, as our aim was to find similarities and draw comparisons between what happened in the series and in the Argentine political arena.

In other countries, House Of Cards S4 was promoted like any other political campaign; but we are in Argentina, we decided to use a dirty political campaign format. Thus, each execution sought to make conspiratorial wink to both fans of the series and those Argentines who are distrustful of political maneuvering.

We developed three activations:

• On the launch day, a House of Cards food truck went to give away -chori and cokes- along with flyers in front of the Buenos Aires congress.

• During the 2015 presidential campaign in Argentina, Sergio Massa, a presidential candidate, launched his campaign with a countdown billboard that showed the days left president Cristina Fernandez de Kirchner. That's why we decided to steal the same billboard to show a new countdown by Frank Underwood counting the days to the launch of House of cards S4.

• A week before the season's launch, we bribed Argentine journalists to favor Frank. We did this by sending them a pair of comfortable slippers to enjoy while watching S4. But they received only one slipper along with a Frank's note that said: "If you support me in social media using the hashtag # 4M, I will send you the other slipper".

This information is confidential.