In the last couple of years we have seen an increasing number of campaigns focused on the many issues facing the world due to climate change.

Especially the plight of exotic animals has been a focal point of many activities. Focusing on the animals suffering was an effective “chock” effect but due to the high degree of communication activities consumers are now becoming immune to this kind of communication and we need a new approach to engage them.

“FUCK HUMANS” provides the animals with an opportunity to communicate their feelings towards the actions of humans.