Cannes Lions
BBDO CHILE, Santiago / GREENPEACE / 2023
Overview
Entries
Credits
Background
Climate change and wildfires reinforce each other, and the fires burning every year around the world are bigger, more intense, and last longer than they used to. This will bring devastating long-term consequences for people, wildlife, and the climate if we do not take action.
This is just one of many issues that affect nature, while we humans just carry on with our planet-polluting and habitat-harming activities.
Greenpeace had the objective to raise awareness about how nature is consistently devastated to the point it won't stay silent any longer, as well as educate about the concrete numbers that threaten nature's wellbeing.
Outcome
The campaign was highly successful. The work reached different segments of people in the most crowded places of our capital. Once they saw this bold statement made by nature it went viral in local conversation and donations to our organization rose by 33% compared to the month before the campaign.
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