Cannes Lions

FUKUOKA PARCO SHOPPING CENTRE

PUZZLE, Tokyo / PARCO / 2010

Presentation Image

Overview

Entries

Credits

Overview

Execution

This countdown clock showed the time left until the opening day from 29 days before.To represent the concept of “people-joining”, some handmade methods like real handmade number signs, cut-out shapes of snapshots, stop motion, live instrumental music, human voice SEs, handwriting of design details, and so on were used on the website.

In addition to its function as a clock, it kept a beat to every second by music and animation, and after 6pm, it turned into night mode.Soon after the website launched, a local popular TV show picked up this tip, then called for participation in the special shooting event. Also a local popular magazine was published with special tie-up pages.

After PARCO opened, it changed to a normal clock to show the present time in a big digital vision inside and outside of PARCO building, as a “new face” of Tenjin, Fukuoka.

Outcome

In collaboration with a local magazine publisher, more than 500 local people had their snapshot taken and interviewed as “Please give a few words to coming PARCO”.

This activity, the process of making the website itself, has already worked as a promotion that announced the opening of PARCO to a main target, and also made them share a feeling of welcome for PARCO.This project had attracted much attention in local media. Almost all of local broadcasting stations and publishers reported about PARCO. That led a long line of people waiting on opening day which was far beyond expectations.

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