Cannes Lions
HAKUHODO DY MEDIA PARTNERS, Tokyo / JAPAN PROFESSIONAL FOOTBALL LEAGUE / 2012
Overview
Entries
Credits
Execution
We created the world 1st 'Screen to Screen to Screen' football cheering service.FullYell is a live soccer broadcast support service using two 'screen to screen' - TV to smartphones / smartphones to smartphones.When you shake your smartphone, at the same moment, your Twitter friends’ smartphones shake with cheering sound.In exciting game situations, such as goals, PKs, corner kicks and so on, the application screen and sound will switch over in real time.The more you support your team, the more points you will accumulate for your team.By shaking your smartphone even in your living room, it will be like being in the stadium.
Outcome
At the day of the championship, living rooms all over Japan have become one united stadium.We got 140,000 SHAKES!70% of the users loved it!!90% think it’s innovative!!TV ratings rose 150%Not only does FullYell allow you to watch games, but makes your viewing experience and an event to enjoy with friends.This application will apply to other sports telecasts in the future!
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