Cannes Lions
VIRGIN ACTIVE, Cape Town / VIRGIN / 2012
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Description
The ad shows actual Virgin Active Health Club staff sharing their personal insecurities (also real) on t-shirts. The ad is a Lipdub to Shake Your Groove Thing by Peaches and Herb. Lipdub is a lipsync to an original track (usually) in a single unedited shot. The song was our script. BOEP is a South African expression for Pot Belly.
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