Eurobest

The Hidden Car Crash Wine Label

LEO BURNETT MOSCOW, Moscow / UBER / 2016

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Overview

Entries

Credits

Overview

Background

A Zero Tolerance to Alcohol law has been adapted and active in Russia for a number of years. However, there are still some of them out there - bar and restaurant patrons, who don't mind driving after they drink at a bar or in a restaurant.

Uber is far more than just a taxi service. It's a high-tech company, advocating road safety.

Objective - to develop "Don't drink and Drive" for Uber, a campaign encouraging bar and restaurant patrons not to drive while under the influence of alcohol.

Execution

Our goal was to replicate with a great deal of accuracy that conventional beautiful wine bottle label landscape. As per rules of genre, we have, with great attention to details, created such a landscape in the printmaking technique. And with the same attention to the details we have inserted into the landscape a scene of a terrible car crash. In order to insure accuracy and authenticity, we've commissioned an illustrator - a professional wine bottle label artist.

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