Friday February 29th is a very special day. It’s a free Friday - an extra one - and you won’t get another for 28 years. How will you celebrate? What will you do that’s remarkable, worthy or just plain special?This campaign highlights the many ways in which you can help raise money for Cancer Research UK this ‘leap year’. It features two blue-screened actors in a digitally created retro TV show. Users are challenged to spin a wheel in order to select a life-affirming and unique activity – and consequently raise money for charity.