Cannes Lions

FUNDTASTIC CUP

FRANKLIN TEMPLETON ASSET MANAGEMENT (INDIA), Mumbai / FRANKLIN TEMPLETON INVESTMENTS / 2015

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Overview

Entries

Credits

Overview

Execution

The game was initially launched for desktop and mobile web and later as an Android and iOS app. To ensure that there is sufficient traffic to the game, media campaigns were held on social media like Facebook, Twitter and LinkedIn. Emailers were sent out at the launch of the campaign. Banners were placed on the Google Display Network too. To re-engage users who registered but quit playing the game we reached out to them through remarketing. Emailers were sent to participants with a simple multiple choice question. The user was then re-engaged to continue playing the game.

Outcome

The game was well received by the audience with over 100,000 registrations in a span of 6 months.

Total Balls Played (Total questions answered) - 8.4 Million

Total Runs scored (Total points scored by all players in the game) – 544 Million

Total Playtime (A product of average session duration & number of sessions) – ~15,000 days

Number of Batsmen (total number of players) – 108,006

Total sessions till date are 20, 00,000 with an average game play time of around 31 minutes per active user

#1 app on the Android Play Store in the Education genre

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