The usage of branded entertainment in the Netherlands is still relatively minimal in comparison with other countries like the United States and England. Although a respectable range of traditional customer magazines is currently available, much branded content for digital and TV media hasn’t been produced.

This is, however rapidly changing. One of the most noteworthy examples responsible for this growth is this fully digital DELA campaign. It is especially innovative by producing branded content for social media in the Netherlands. It has drawn a lot of national attention by sharing new emotional branded content, with a special message: Every story deserves a beautiful ending.

We created a mobile website, where couples could not only express their love for each other, but document their entire lives together and share it in a unique way. By connecting with Facebook, the website automatically linked partner’s profiles and instantly turned both persons into animated characters. It then took all shared life events from their profiles and stitched the film together.

People use their phone as an instrument to communicate with their loved ones every day. So what better device to communicate this lovely content ¬– enabling people to share their story together and express how much they care.

In a period of just 5 weeks, the campaign generated 42,800,000 impressions. This resulted in 235,000 website visitors and meant an impressive click through rate of 0,55%.

A total of 10,000 lovely films were made. And DELA’s message; that every story deserves a beautiful ending, was a perfect end to every animated love story. So perfect even, that DELA’s online fan base grew a notable 27% in this short period of time.