DentsuBos Montreal and Testicular Cancer Canada launched a campaign aimed at getting men to take their health into their own hands…quite literally. A humorous, informative television and web campaign helped renew awareness around the importance of regular testicular self-exams.

The video’s English counterpart, Furballs, showcased the same message through the use of smart double entendres and a quintessentially British voice similar to that of renowned nature program presenter Sir David Attenborough.

As of early December 2014, the video received over 1 million views and plenty of newspaper and TV coverage in Quebec, as well as recognition from media websites in Belgium, France and Russia. But most importantly, we learned that two young men visited the hospital for a checkup after watching the video, and this spot may very well have saved their lives. They graciously took the time to thank the organization for inspiring them to take action.