Young guys are used to having everything done for them, whether it's a nagging mom doing their laundry or a loving girlfriend cooking their meals. However, there’s one responsibility that's all their own: checking their testicles. We needed to breakthrough to young men aged 18-29, the group most affected by testicular cancer. We forced them to imagine a world where cops, mechanics, appraisers, and a litany of other characters would check their balls for them. Ridiculous? Maybe, but it caused them to take pause and think about their testicular health. After all, no one's going to check them for you.