Cannes Lions

FURNITURE

DM9DDB, Sao Paulo / TOK&STOK / 2014

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Case Film
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Case Film
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Overview

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Credits

Overview

Execution

We developed a unique card that could show our brand’s mains feature without saying it. Just by looking at the card you could understand it was about a to-be-assembled furniture brand. We designed a card that was as “clever” as the furniture we sell.

Outcome

Our business card went viral. Globally. Even appeared on 9gag on a list of “30 Of The Most Creative Business Cards Ever” and the list was replicated in thousands of blogs. Japanese TV channels interviewed the brand about the business card.

But, most important, the result was just as amazing among the target audience. It’s hard to find someone inside a Tok&Stok store that hasn’t seen it before. We even had people coming to the store not to buy, but simply to ask for a chair-business-card.

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