Cannes Lions

Pinlist

DDB BRASIL, Sao Paulo / TOK&STOK / 2016

Awards:

2 Bronze Cannes Lions
3 Shortlisted Cannes Lions
Case Film
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Description

We brought the Pinterest "pin it" button to real life and placed it on hundreds of our products. If people saw something they liked, all they had to do was pin it. Just as they do online. The items went straight to their Pinterest boards.

Execution

The button is synched with your Pinterest account on mobile through the Pin list app. The buttons are wireless and fed by an internal battery. We used BLE (Bluetooth low energy), a low reach technology, to assure the pin never goes to the wrong mobile phone. It works even when the phone is on standby mode. 250 “Pin It” buttons and a store with monthly sales of US$ 35MM.

The boards generated by our customers were shared and helped to spread the word about our products and offers.

Outcome

We turned our store into a giant Pinterest board.

During the first week, we had 1.200 Pinterest boards made by our clients, full of Tok & Stok products. And, by the way, created a new retail tool that can change the way people buy furniture.

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