Quaker Oats provides many benefits to a person’s body and well-being. No wonder it’s called a "super food." But in general, people have trouble envisioning cause and effect in the long run. Especially when the results tend not to be highly visual.

We decided to use technology to literally show people what their future could look like if they started taking care of their health and well-being, starting by eating Quaker Oats on a regular basis.

We interviewed dozens of people from different countries across Latin America. We selected 4, one from each country. Then we used Deepfake technology to show the selected participants (real people, not actors) what their future could look like:

Because Quaker Oats can benefit heart health, a man who was about to be a grandfather saw what his future would be like with a healthy heart, strong enough to play with his granddaughter.

Because Quaker Oats helps with digestion, a woman who was always constipated and didn't want to feel swollen on her wedding day saw herself care-free on the happiest day of her life.

And so on.

The campaign set to target many countries in Latin America: Mexico, Chile, Guatemala, Brazil, Argentina, Venezuela and the Caribbean (it has started in Mexico only, yet). Our target audience are Male and Female +30, from all social classes.

The video is distributed online, with a 15 seconds TrueView videos, that lead people to the bigger video. And also TrueView ads that deliver the full video at once.

We interviewed dozens of people from different countries across Latin America. We selected 4, one from each country. Then we used Deepfake technology to show the selected participants (real people, not actors) what their future could look like.

The campaign is still ongoing. It was launched in Mexico but it will also be launched in many countries across Latin America. It started airing on January of 2022 and it’s still going on today. But the plans are to launch it on the rest of Latin America from July onwards.

The campaign is still ongoing. It was launched in Mexico but it will also be launched in many countries across Latin America. So the results we’ve got so far are partial. But, so far, we’ve got:

- +40% More Engagement than Average Campaign

- View Through Rate 75% higher than average (*Based on Other Pepsico Campaigns in Mexico)

- Emotional Response +16% higher than Ipsos global norm.** (** Ada results)