How to experience the power of the Galxy S22 sensor in low light conditions through an experiment that highlights the creativity of night photography ?

Highlight the beauty of Paris at night

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Experiment the most powerful "Nightographic photophone"

With the help of 4 photographers, the first photo exhibition made with a smartphone can be discovered in a dark gallery thanks to the incredible lens sensor of the Galaxy S22!

We propose to 4 influencers to build a new type of photographic exhibition shot at night by the Galaxy S22… and to be visited, plunged into the dark, and guided thanks to Galaxy S22.

… a new kind of creation & a new way to experience it

A customer experience that focuses on the handling and use of the Galaxy S22, which will literally guide and facilitate the discovery of the photographic works on display in near total darkness.

Implementation : Orange (1st communication French provider) mega flagship Store in Opera

Timeline : 1 month

Placement : S22 range can be handle by the exhibition visitors + S22 range to be discovered in a first part dedicated to awareness and conversion.

Scale: Near than 80 square per meter

More than 350 xp and participation to workshop animated by our photo-influencers through PARIS in a nightshooting urban safari photo.

1000+ visitors of Nightography exhibition

Brand perception switch from Tech brand to Cool Tech Brand