Going beyond the traditional pop-up retail experience, Samsung Galaxy Studios seek to immerse consumers in brand discovery. Galaxy Studios showcase Samsung’s ecosystem of products and services through a unique lens of innovation and enable guests to share and discover how technology can help them propel their passions and do more. The Studios atmosphere allowed consumers to touch, feel and test-drive throughout the technology-focused activations and see first-hand how Samsung technology fits into their everyday life. The technology-focused activations and live entertainment encouraged guests to create, share and discover what they can do with specific Samsung devices including: creating and sharing 360 sensory videos, transforming selfies into artwork using the GS8, traveling to space in a 4D VR spaceship and playing sports using kinetic sensors and the Gear S3.

Each Galaxy Studio, approximately 139 square meters, is custom retro-fit for its location to represent the Samsung brand. Designed to look industrial and modern to connect with tech-savvy consumers, a team of production individuals were brought in to construct and operate each location. Throughout the five-city pop-up installations, load-in required approximately ten to fourteen days with 40 team members covering labor, production and the interactive installations. To run each pop-up, Samsung employed twelve brand ambassadors and products experts to connect with consumers and street teams to market the space to nearby areas. Each location was open 7 days a week during optimal shopping hours. To drive awareness, Samsung conducted targeted outreach to Galaxy owners and brand loyalists via Samsung’s website, email newsletters and social channels, and leveraged Beacons proximity marketing to drive foot-traffic via target messages to visitors’ mobile devices as they approached the predefined areas.

Since launch, the Studios have seen:

• Over 231K guests have walked through its doors accounting for nearly 1.3M engagements, over 643K device interactions and over 1,200 devices on-boarded.

• Samsung Galaxy Studios successfully improved brand opinion trust and overall advocacy by receiving an NPS score of 55+ where 86% of guests said Samsung is brand they can trust.

• 91% of visitors said visiting the Studio improved their overall opinion of the brand.

• Guests are not just visiting the pop-up locations, they are engaging with product, creating and sharing moments using technology and tapping customer care specialists to explore the full capabilities of Samsung’s products and services.