The objectives of the banner are to let Japanese people know that there is DFS Galleria in Okinawa and make them want to visit there.

When a user places the mouse on the screen, the pointer jumps into the sea. The movement of the pointer becomes slower due to the water resistance. Fish are surprised by the swimming pointer and try to swim away from it while some fish cannot resist the curiosity and come closer to the pointer. The banner is created to encourage the visitors to stay longer by embedding various tricks such as fish shaping letters.