Cannes Lions

GAMES PORTAL

PROCTER & GAMBLE, Rome / PROCTER & GAMBLE / 2001

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Winnerland.com is a digital brand, the site in which prizes can be won; each contest is based on a different game. Prizes are high quality and technology products, in target with the Internet surfers.EQUITY:Winnerland.com is a fun, interactive Web Vortal for navigators and their families.Winnerland.com is "The Site" where everyone can play and win thanks to his/her ability and fortune.(Winnerland.com is based on the idea that people are unlikely to visit product sites, but may be attracted by an entertainment hook. P&G products (and other) act as SPONSORs and prizes providers)OBJECTIVES:- To collect email addresses with socio-demographic information, to develop e-DM- To get information about consumption habits- To make consumers bonding to the brands- To reinforce the equity of the brands

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