Cannes Lions

GAMING DEVICE

TUGBOAT, Tokyo / NISHIJIN / 2011

Presentation Image

Overview

Entries

Credits

Overview

Description

This was a branding for a Pachinko manufacture.Pachinko is a Japanese gaming device used for amusement and betting.

When the economy is down this industry comes alive. It was time to promote the brand.

Execution

The artwork visual was designed with actual size pachinko ball images to communicate the playfulness of brand.

Outcome

Successfully established strong brand in target’s mind.

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