Cannes Lions
TUGBOAT, Tokyo / NISHIJIN / 2011
Overview
Entries
Credits
Description
This was a branding for a Pachinko manufacture.Pachinko is a Japanese gaming device used for amusement and betting.
When the economy is down this industry comes alive. It was time to promote the brand.
Execution
The artwork visual was designed with actual size pachinko ball images to communicate the playfulness of brand.
Outcome
Successfully established strong brand in target’s mind.
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