Cannes Lions

GARAGETV.BE

MORTIERBRIGADE, Brussels / TELENET / 2008

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

To launch the site, we asked 3 famous Belgian actors to do the voice-over for some radio commercials for garagetv.They didn’t realize that they were being filmed.While they were doing their job, we bombarded them with worms, spiders and a very bad technician.We then put these films on garagetv.The radio campaign encouraged people to go and watch the films on garagetv.be

Outcome

In one week, 150,000 youngsters visited and discovered garagetv.be

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2020, TELENET

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