Cannes Lions

TOOTHPASTE

GREY LONDON, London / GSK / 2015

Film
Film
Film

Overview

Entries

Credits

Overview

Description

This is a series of videos with an intentionally over-the-top actor who has played a dentist in toothpaste commercials. He is upset because year after year Sensodyne has only been using real dentists in their commercials, putting actors like himself out of work. He wants to alert Sensodyne that he is on a mission to stop them because he believes the public is better served to have actors in their toothpaste commercials. Real dentists only know dental stuff. Actor Dentist have shiny smiles and really good hair.

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