The brief for this project was to visualize H&Ms Garment Collection process from A to Z and create a viral buzz that delivers the message of H&M being a sustainable brand.

A animated face made out of a jacket guides us through the entire process, starting with his owner ‘breaking up’ with him. But instead of just throwing him away, his owner brings the jacket to H&M, where it is, pending on its condition brought to use as second hand, made into cloths or broken up into fibers to eventually become something new.