Cannes Lions
DAVID, Miami / BURGER KING / 2018
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The audio tracks of the campaign are recordings of the preparation of each individual Whopper ingredient in a real Burger King kitchen. Using surround sound and mastered audio, their intention is to create Autonomous Sensory Meridian Response (ASMR). Each track is a 30-minute loop of the ingredient's entire prep process, from washing and cutting, to flame-grilling, and finally to its placement on the build of the Whopper.
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