Cannes Lions
OGILVY BRASIL, Sao Paulo / BURGER KING / 2011
Overview
Entries
Credits
Description
In Brazil, the Whopper is not a well-known burger and people tend to mispronounce it (e.g. ooper, wooper, volper, rapper).
The challenge was to change this situation. So, we've created a stomach growl that says the burger's name. The radio spot is part of a campaign, all based on the unmistakable sound of a stomach asking for a Whopper.
Similar Campaigns
12 items