In 1996 – 20 years ago – Germany won its last European Football Championship. On the holy turf of the legendary Wembley Stadium. But the stadium and thereby also the holy turf are gone. Demolished. Down the drain. At least everyone thought so. But we found it: the original Wembley turf. And brought 25 m2 of that fabulous green from England 1,200 km to Berlin. To cultivate ingredients on it. For Whopper sandwiches with a special soul: the Mannschafts Whopper. Named after the German national team and limited to 96 pieces. An emotional 3 minute online film kicked off the campaign. Banner ads, Facebook-snippets, influencers and POS measures added to the buzz. The press, the web, famous footballers – even former Euro heroes – pounced on the idea. All of Football-Germany applied. And finally, the 96 lucky winners were able to taste the notary-certified winning-spirit at an exclusive event.

An emotional 3 minute online film kicked of the campaign and was shared via YouTube, Facebook and the press. The film documented the exceptional story of the Mannschafts Whopper and all of Football-Germany was able to apply for the 96 pieces. Fans could do so on our microsite by uploading a picture of themselves cheering for the German team. 96 lucky winners were then picked to taste the notary-certified winning-spirit at an exclusive event on the fan park in Berlin.

The Mannschafts Whopper immediately becamce the hot topic in the press and the web. Earning over 84 million PR contacts – in Germany alone. Within only a couple of days thousands of fans appplied on our microsite. During the campaign, BURGER KING increased its Facebook-fan-growth by 36,7%. And its YouGov brand index within the target audience by impressive 20,4%. And besides, the brand gained more buzz than its biggest competitor. Which – by the way – was a main sponsor of the Euro 2016.