Cannes Lions
OGILVY BRASIL, Sao Paulo / BURGER KING / 2011
Overview
Entries
Credits
Description
Whopper® Face was carried out at a Burger King® store – Sao Paulo, Brazil. Hundreds of customers had their faces on their Whoppers®. Only a few minutes after the video of the stunt went online, customers all over the world began asking for their Whoppers® with their faces on them. More than that, franchises from countries like the USA and the UK requested the project to be implemented in their local stores.
Welcome to Whopper Face APP: a simple iPhone application that allows any Burger King® store in the world to carry out the stunt.
Execution
How it works1-The costumers place their bellies on the machine.2-If there is a hunger growl, it´s amplified into the unmistakable sound, “Whopper”.3-The bigger the growl, the louder the “Whopper” sound. If it reaches the top level, they get a free Whopper.
Outcome
Less Whapers, Woofers, Oppers, Wooopers, Rappers.And a lot more Whoppers.
Similar Campaigns
12 items