Cannes Lions

GAS & ELECTRICITY SUPPLIER

SHOOT!, Madrid / ENDESA / 2006

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Overview

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Overview

Outcome

As a result of the advertising campaign, approximately 42% of the club members and fans (estimated at 8,000-10,000) called the Customer Service Centre to ask about the offer.

56 % of these members and fans have since contracted the services of Endesa.85% of supporters inflated the clappers on the day of the match

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