Cannes Lions

GAS STATION

KNSK WERBEAGENTUR, Hamburg / TOTAL DEUTSCHLAND / 2005

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Cars are shown in common scenes that are having words like "Dead", "Weapon" or "Harm" on their license plates. The spectator is shown that every car can be dangerous.

Total wanted to show with a safety activity that 6606 people are dying every year on the roads in Germany.

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