Cannes Lions

LAND ROVER EXPERIENCE

Y&R SOUTH AFRICA, Cape Town / LAND ROVER / 2013

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Overview

Entries

Credits

Overview

Execution

Land Rover is renowned for its peerless technology and extraordinary ability to overcome any obstacle to go above and beyond. This insert allows drivers to experience just how effortlessly Land Rover conquers any terrain. And by visiting the Land Rover Experience centre, Land Rover owners can now experience it for real.

Outcome

The Land Rover Onelife magazine reaches 3300 Land Rover owners in South Africa. In April, booking requests at the Land Rover Experience centre doubled.

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Replacement

2020, SUZUKI

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