Cannes Lions
Y&R SOUTH AFRICA, Cape Town / LAND ROVER / 2013
Overview
Entries
Credits
Execution
Land Rover is renowned for its peerless technology and extraordinary ability to overcome any obstacle to go above and beyond. This insert allows drivers to experience just how effortlessly Land Rover conquers any terrain. And by visiting the Land Rover Experience centre, Land Rover owners can now experience it for real.
Outcome
The Land Rover Onelife magazine reaches 3300 Land Rover owners in South Africa. In April, booking requests at the Land Rover Experience centre doubled.
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