Eurobest

The Faith of a Few

ANORAK, Berlin / BMW / 2017

Film

Overview

Entries

Credits

Overview

Description

In 1964, at the start of Rallye Monte Carlo, almost everyone was doubting the MINI before the start of the race.

Everyone but one man, John Cooper, whose unwavering determination eventually silenced the embittered symphony of the naysayers.

Comments like "sweet little tin can", "big dreams with small chances" and "surely will be defeated" are woven together

into an intricate tension-filled soundtrack promptly silenced as the MINI John Cooper Works crosses the finish line

victorious against all odds.

Similar Campaigns

12 items

BMW M xDrive

BMW, Istanbul

BMW M xDrive

2018, BMW

(opens in a new tab)