Through TV, radio, CATV, newspapers and other main medium were used as well as bus ads, VOD, DMB, movie theatre ads, outdoor ads, on-site promotional events, online events, launched an holistic campaign plot encouraging consumer participation and experience.

Ad/Campaign TOM steep increase, became No. 1 Gasoline company (2007 51% → 2008 64%).Brand TOM Increase (2007 13.0% → 2008 14.0%).Brand Preference Increase (2007 13.4% → 2008 16.1%).