Spikes Asia
DENTSU WEBCHUTNEY, Gurgaon / GATORADE / 2017
Overview
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Credits
Background
Gatorade, the world’s no. 1 sports drink, helps replace what you lose in sweat. The challenge was to demonstrate this science in a fun yet effective way and also explain how exactly the sports drink works for your body.
Description
We placed a vending machine inside a gym. The vending machine sensed the body heat of gym goers before dispensing a Gatorade. The machine encouraged users to first work up a sweat by doing any physical activity like running or jumping jacks and then stand in front of the machine. If a user is sweating enough, the machine automatically dispensed a Gatorade!
We used Thermal Imaging to assess a user’s body heat and when it reached a pre-determined threshold, the machine dispensed a Gatorade.
Execution
We placed the vending machine inside a gym. The vending machine sensed the body heat of gym goers before dispensing a Gatorade. The machine encouraged users to first work up a sweat by doing any physical activity like running or jumping jacks and then stand in front of the machine. If a user is sweating enough, the machine automatically dispensed a Gatorade!
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