Brief: ”After ten years, we want to open up our selves and invite the public, and have a live debate. We want to create PR effects and use these to promote our theme.

Solution: Everyone has a life on the Internet, everyone is open on the Internet, everyone leave traces on the Internet.

The idea was to instead of creating a normal campaign site, we gave people something to talk about. We started the discussion with one simple question: HOW HETERO ARE YOU?

Everyone has a life on the Internet, everyone is open on the Internet, and everyone leave traces on the Internet.

The idea was instead of creating a normal campaign site; we gave people something to talk about.We started the discussion with one simple question: HOW HETERO ARE YOU?

- More than 2,1 million unique visitors from 151 countries.- The world's most shared link on Twitter for two days in July.

- For the first time ever, Stockholm Pride, became the most covered cultural event in Sweden during 2009.