Cannes Lions
GOOGLE, New York / GOOGLE / 2017
Awards:
Overview
Entries
Credits
Description
Google. Right from your keyboard.
Execution
Gboard has all the things you would expect from a great keyboard — GIFs, emojis, and Glide Typing — plus Google Search built right in. No more app switching; just search and send, right from your keyboard. If you're chatting about dinner plans with a friend, Gboard lets you can search and send the restaurant information right from your keyboard, without leaving the messaging app. Gboard is available on the App Store for iPhone and iPad. Just tap the Google G in your keyboard. Then type what you’re looking for into the search box.
Outcome
In the first 24 hours, Gboard became the #1 US trending topic on Facebook, was #1 on ProductHunt, and even hit the #1 spot in the iOS App Store (and stayed there for 2 days). It received lots of positive press, including Wired, the Wall Street Journal, and AdWeek. TIME even called it one of the best 50 apps of 2016.
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