Cannes Lions

YOUTUBE SPACE LAB

GOOGLE CREATIVE LAB, London / GOOGLE / 2013

Awards:

1 Shortlisted Cannes Lions

Overview

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Overview

Description

Through the wonder of space YouTube, partnering with Lenovo and NASA challenged 14-18 year olds to dream up an experiment to be carried aboard the International Space Station and streamed live on YouTube. The number of children studying science subjects has dropped in recent years, and with the decline of NASA’s shuttles, the world seems less interested in space now than it did for the latter half of the 20th century. Our challenge to reinvigorate an interest in space focuses on the voting, regional winners announcements and culminates with the broadcast streamed live from the International Space Station.

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