Cannes Lions
THESE DAYS, Antwerp / MOBISTAR / 2006
Overview
Entries
Credits
Description
Tempo Tribe is a youth community site that wants to stimulate loyalty amongst prepaid phone card customers. This time, we organised a contest game presented as a spoof romantic Photo Novel. The main character (Jonas) is about to get a visit from his girlfriend, but his two lazy buddies are bumming around in his bedroom. He needs his buddies to hit the road so he can be alone with his honey. That's where the surfer comes in. The players could win a mobile phone for themselves and their partner + 1000 sms's to send love messages to each other.
Similar Campaigns
12 items