Cannes Lions

Generations

ENERGY BBDO, Sao Paulo / FORD / 2022

Film
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Overview

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Execution

The soundtrack was created to work as a conducting line, connecting the generations through out the movie. Trying to bring out the beauty and the emotional sense of family, especially of the farm working brazilian family, with the use of traditional instruments of it’s culture, like the Viola and the Rabeca.

This accoustic and simple intrumentation is mixed with a String Orchestra and a Cello Soloist, so the music can grow and change with the story, just like the family does, aiming to create empathy and emotion as we go through the film.

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