Cannes Lions

GENERATOR

FOLK FINLAND, Helsinki / LIDL / 2014

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

A TV ad for Lidl to promote inexpensive running gear sold in their stores: A guy and girl are practicing on a treadmill. Gradually it becomes obvious that these two runners are generating the energy to the surrounding city. "Low price generator - Lidl".

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