Background information:

Alone in Germany there are around 23 000 children with incurable diseases. Caring for them in children's hospices is dependent on charitable donations and therefore on help from the general public.

The idea:

We give the children a voice: In the highly emotional radio commercial for the German Association of Children's Hospices, sick children ask questions about the topic which touches their hearts most of all - death. We want to show that the German Association of Children's Hospices gives them answers to their questions - until the very end.

Effect:

The radio commercials call the listeners attention to the work of the German Association of Children's Hospices. The press reports about our campaign in many places. Many people think about our tabooed topic and help the children through donations.