Time flies! And we never realise it till a memory from the past hits us and suddenly makes us realise how that was a long long ago! Through this campaign, we targeted people who were nearing their forties in 2018 but were young kids /adolescents in the 80s. We have used songs, sounds and memories of the 80s to point out to them in an undeniable way that they are now old and need a health insurance plan!