Based on a very successful stop motion film we did using only images from Getty's archives, we decided to extend the concept of the film and make it into something physical. Something you can hold in your hand.

So, the natural thing to do was to convert parts of the film into small flip-books made 100% from images from Getty. It's a hybrid between a image catalog and a flip-book. Every image has it's title, code, and photographer credits but it's arranged in a way where the sequence of images tell a short, animated story.

The creative solution illustrates what Getty Images is: The largest image bank archive in the world. A flip-book is a playful solution to show that their archives are so vast that you can even make short animated stories with it.

Response from people who received the flip-books was great. We made five books each with a different story.Client is considering to make even more and other Getty Image offices from around the world are requesting to use the flip-books.