Cannes Lions
NET#WORK BBDO, Johannesburg / SIMBA / 2005
Overview
Entries
Credits
Execution
Using contra-vision decals we created the impression of driverless delivery vehicles!
Outcome
This campaign raised such awareness and talk value that certain malls requested delivery vehicles in order to attract additional throughput output!The impact of this unique media also attracted unprecedented PR and Publicity: Media Focus National TV coverage - September 2004, Biz Community – September 2004, Saturday Star – September 2004. Die Rapport – September 2004
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